Entrepreneurship and brand building have always been at the heart of Soujit Ghatak’s vision. Since completing his MBA in 2011, he aspired to create a brand with strong core values, a distinct identity, and a nationwide presence. Over the years, he gained extensive management experience across multiple industries, developing a deep understanding of consumer behavior, business operations, and brand strategy.
In 2024, he transformed this vision into reality by launching Bae Kabaabi, a boutique food outlet built around exceptional taste, innovative presentation, and memorable customer experiences. Within a remarkably short period, the brand gained significant traction, with its visually appealing offerings and unique flavors generating substantial engagement across social media platforms. What began as a single Kolkata-based outlet quickly evolved into one of the city’s most talked-about food destinations, laying the foundation for expansion across India.